If you’re in the wedding industry and considering outsourcing your social media tasks, there are several things to keep in mind. Here's a comprehensive look at what you should know before taking the leap.
Have your content ready!
Social Media Managers (SMM) typically work with the content you provide, although some may create additional content. The more material you can supply directly related to your business, the more resources they’ll have to utilize. Remember, created content can be an upgrade in your package, so it's beneficial to have a good amount of content ready.
Experience is important!
Not all Social Media strategies are created equally, and that's why a niche focus is key.
For instance, at IDWM, we focus specifically on the wedding industry. It's crucial your SMM understands the ebbs and flows of your business for the best possible results. After all, a strategy that works for a retail brand might not be effective for a wedding brand.
Industry Experience and Knowledge Comes at a Cost
Just as we see within the wedding industry, boutique professionals with a hyperfocus on each client can come at a premium. And it's the same for social media. While it might be tempting to go for a cheaper option, remember that the result of a well-executed social media strategy is well worth the investment. It's about quality, not quantity.
Social Media Success Doesn't Happen Overnight
Patience is key when it comes to social media success. I recommend waiting for at least 3 months before expecting to see significant results. This time-frame allows us to get to know each other, understand your audience, and determine which strategies work best. Rome wasn't built in a day, and neither is a successful social media campaign.
Clients Are Saying Things Like This!
It's always a good idea to look at client testimonials before deciding to outsource your social media. It gives you a sense of the results you can expect and the type of service you'll receive.
Want to work together?
If you're interested in taking your wedding brand's social media to the next level, I'd love to hear from you. Send me a message or fill out the contact form. Together, we can create a social media strategy that truly aligns with your brand and engages your audience.