If you’re in the wedding industry, there’s a very good chance you’ve heard this lately, either from social media, or a friend, or even that little voice in your head while answering inquiries late at night: “Bookings are down.” “The industry is slow.”“ Couples just aren’t spending like they used to.” First of all, deep breath. Second, this conversation deserves much more nuance than a single scary sentence. On a recent episode of the I Do Wedding Marketing Podcast , I sat dow

Enjoy a transcript and summary of Episode 172 of the I Do Wedding Marketing podcast on how wedding pros can show up on Google, AI Search and ChatGPT

Let’s get one thing straight: You’re not bad at social media. You’re just busy—like actually busy—running a wedding business (and...