Are you considering different marketing strategies for your wedding business? Or perhaps you're looking to expand your reach and attract more clients? If so, one platform you should absolutely include in your marketing strategy is Pinterest. Far from being just a platform for sharing recipes and DIY projects, Pinterest has grown into a powerful marketing tool that can significantly boost your business. In this blog post, we'll explore why Pinterest should be an important part of your wedding marketing strategy.
Prefer to listen to the information? Then check out Episode 106: A Deep Dive into Pinterest Marketing on the I Do Wedding Marketing Podcast
Reason One: Pinterest is Evergreen
Unlike many other social media platforms, Pinterest offers an evergreen approach to content. This means that once you've posted content on Pinterest, it doesn't quickly become irrelevant or disappear into a sea of newer posts. Instead, pins on Pinterest have a long lifespan and can continue to attract clicks and engagement for months, or even years, after they've been posted. For example, a pin I created over a year ago is still my top clicked pin! This means your marketing efforts on Pinterest can have long-term benefits.
Reason Two: Pinterest Drives Traffic to Your Website
Another significant advantage of Pinterest is its ability to drive traffic to your website. Each pin you create on Pinterest can have a link built into it, leading viewers directly to your website. This is a fantastic way to increase your website traffic, reach a broader audience, and boost your SEO efforts. The more relevant links you have leading to your website, the better your search engine rankings can be. Therefore, by including Pinterest in your wedding venue's marketing strategy, you're also enhancing your SEO efforts.
Reason Three: Pinterest is a Visual Search Engine
Perhaps one of the most compelling reasons to use Pinterest for your wedding business marketing is that it's a visual search engine. Wedding planning is an incredibly visual process, and many couples turn to Pinterest to find and organize inspiration for their big day. By having a presence on Pinterest, you can tap into this user behavior and present your offerings directly to couples actively planning their weddings. Plus, you can collaborate with existing clients on a shared Pinterest board, providing them with inspiration and ideas while simultaneously showcasing your work.
Want to Learn More?
Interested in getting even more insights into Pinterest marketing for wedding businesses? Make sure to listen to Episode 106 of the I Do Wedding Marketing Podcast. This episode provides a deep dive into Pinterest marketing strategies and is available wherever you download your podcasts. With the right approach and understanding, Pinterest can be a powerful tool in your wedding business marketing strategy.
We are now booking Strategy Calls and Instagram Audits for wedding vendors, which you can find on our packages page!