I've seen it. As a small or local business it is not always natural to to put a high price-tag towards marketing.
This can especially be the case for those who have had long-standing wedding businesses who previously never had the expense of social media and digital marketing.
I am here to push you a little out of your comfort zone. Why? Because I believe that there comes a time when it costs you more to miss out on the good, proper marketing your business needs.
As a wedding industry specific social media expert I am often brought in AFTER the cheap marketing attempts failed. Here is what I have seen clients deal with after investing with cheap marketing:
Marketing that doesn't speak to their industry or brand.
Marketing that doesn't bring leads.
Short-term relationships with multiple marketing companies, further damaging their brand image and voice online.
Investments, even if "cheap", with no return.
Having a brand voice with no understanding behind the wedding or hospitality industry.
How can you avoid these mistakes while still working within a reasonable budget?
First, decide what that budget is. What is the ideal ROI? For my folks in the wedding industry, how many weddings would you feel comfortable booking to make that return?
Ask for referrals from people you trust and research some industry-specific marketing teams online. Do your research getting quotes and reviews from those you would consider working with.
Trust the process. You are in expert hands -- let the expert take you to the next level!
PSST! While I say trust the process, I don't mean blind trust. Stay informed in the industry by following reputable experts you trust. I recommend subscribing to the I Do Wedding Marketing podcast where you can listen to weekly episodes on the latest in the Wedding Social Media Marketing industry.
Want to talk together about how I Do Wedding Marketing can provide GOOD marketing for your wedding business? Contact us!