Why Wedding Pros Should Be on Threads: The Engagement-Boosting Platform You’re Missing

When a new social media platform launches, wedding professionals often wonder: Is this worth my time? With so many platforms already demanding attention, it’s easy to feel overwhelmed.

But Threads, Meta’s newest text-based social platform integrated with Instagram, is proving to be a game-changer for engagement and connection—without the pressure of polished posts and heavy content creation.

In Episode 158 of the I Do Wedding Marketing Podcast, I sat down with Becky Hart, CEO of Event Crush and host of The Event Crushed Podcast, to talk about why wedding pros need to pay attention to Threads and how it can actually help grow your business.

What is Threads & Why Should Wedding Pros Care?

Threads is Meta’s response to text-first social media, positioned as an extension of Instagram. Unlike Instagram, which prioritizes visuals and curated aesthetics, Threads is conversational, casual, and engagement-focused. It allows wedding vendors to build authentic connections without the pressure of perfect branding. It's like Twitter and X, except a lot less fighting!

So, why should you consider adding Threads to your social media line-up? Because engagement = visibility, and visibility leads to bookings.

How Threads Differs from Instagram & Other Platforms

Wedding vendors already use Instagram, Facebook, Pinterest, and TikTok—but Threads fills a gap that none of these platforms do. Here’s how it stands out:

✅ Text-Driven, Not Visual-Driven – No need for professional photography or highly curated posts. Threads thrives on conversations and authenticity. This means no editing time, too!

✅ Built for Engagement – Unlike Instagram’s curated feed, Threads prioritizes real-time discussions, replies, and interactions, making it easier to build relationships with both couples and vendors. I notice getting lots of notifications after consistently posting!

✅ Less Algorithm Pressure – Threads is still relatively new in the landscape of social media platforms, which means higher organic reach. Early adopters are seeing more engagement compared to Instagram.

✅ Seamlessly Connected to Instagram – Since Threads is tied to your Instagram account, your audience is already there, reducing the work of growing from scratch. That means from day one, you have a built in following! No starting from zero!

Why Wedding Pros Should Be Using Threads

Becky Hart has been testing the waters on Threads, and she’s seeing real results. Here’s why she believes wedding pros shouldn’t ignore it:

🎯 Easy Relationship Building – Whether you’re a planner, photographer, florist, or venue owner, Threads allows you to interact with potential clients and industry peers in a casual, engaging way.

🎯 More Personal, Less Promotional – People buy from those they connect with. Threads removes the pressure of selling and focuses on relationship-based marketing.

🎯 Boosts Instagram Engagement – Since Threads is integrated with Instagram, engaging on Threads can actually help your Instagram visibility—especially with followers who interact with you on both platforms.

How to Use Threads as a Wedding Pro

Not sure what to post? Becky shared some easy, stress-free ways to start leveraging Threads:

✔️ Start Conversations – Ask fun or thought-provoking questions like: “What’s one thing couples wish they knew before wedding planning?”

✔️ Share Behind-the-Scenes – Whether it's a wedding day blooper or a glimpse into your prep work, casual content performs well on Threads.

✔️ Hot Takes on Wedding Trends – Have strong opinions on first looks or unplugged ceremonies? Share your thoughts in short, engaging posts.

✔️ Engage with Others – Unlike Instagram, Threads isn’t about passively scrolling—commenting, replying, and interacting with posts is how you’ll get noticed and grow your audience.

✔️ Repurpose Instagram Content – If you’re already posting on Instagram, turn your captions into Threads posts and spark more conversations!

Final Thoughts: Is Threads Worth Your Time?

If you’re a wedding professional looking to increase engagement without adding another

overwhelming task to your plate, Threads is a low-lift, high-reward platform. Since it’s still new, there’s less competition and more opportunity to stand out.

As Becky Hart shared in our conversation, Threads is about being present, engaging, and showing personality—and that’s what helps wedding pros book more clients.

👉 Want to learn more? Listen to Episode 158 of the I Do Wedding Marketing Podcast NOW! 🎧

🎙️ How Wedding Pros Can Leverage Threads for Higher Engagement with Becky Hart of Event Crush – Available wherever you get your podcasts!

Let’s chat—Are you using Threads yet? Find us! I am @IDoWeddingMarketing and Becky is @EventCrush!